TRAVEL / 01
FROM SKY
TO STREET
A journey from the sky
to the street.
01 — ORIGIN
Guangzhou · departure city · 23:40
23:40
- GUANGZHOU
- HANGZHOU
0 KM
SCROLL TO TRAVEL ↓
TRAVEL / 01
A journey from the sky
to the street.
01 — ORIGIN
Guangzhou · departure city · 23:40
23:40
0 KM
SCROLL TO TRAVEL ↓
CASE / 01 — INTERACTIVE
A scroll-driven map story. One continuous camera carries you from a departure city at night, through a flight across the coast, down to a taxi ride that ends at the destination.
The map is deliberately stripped back — coastline, water, roads. Information density is kept low so the journey, not the basemap, is the subject. The palette shifts from a dark satellite tone in the sky to a paper-light street map on the ground.
Scroll position drives a single damped timeline. The camera pans, tilts and scales with the plane and the taxi; routes draw themselves as they are travelled; markers arrive instead of loading.
The cursor adds a shallow parallax. Hovering a city name underlines it; hovering the aircraft scales it slightly. Everything else stays still, so the movement that matters is readable.
SPECIFICATION / 02 — VISUAL LANGUAGE
One page that fixes the rules the scroll story plays by — how the map is stripped back, which seven tones are allowed, how the type behaves, and how the plane, the taxi and the markers belong to the same family.